How is the freight moving?
Loads, dispatch execution, routing, movement, and transportation-focused workflows.
Why BroadKeep
One trucking company. Too many disconnected systems.
BroadKeep is being built around the carrier as a business, not around one transaction, one department, or one load.
The problem
The carrier still has to assemble the business from pieces.
The problem is not that carriers have no software. It is that the operating picture is still spread across tools that do not share the same context.
People, equipment, operations, documents, compliance work, maintenance, and financial information may all exist somewhere, but management still has to reconstruct what the business actually looks like.
PeopleFiles, spreadsheets, portals
EquipmentMaintenance tools, spreadsheets
OperationsTMS, email, phone
Financial contextAccounting software, spreadsheets
CompliancePortals, calendars, manual follow-up
DocumentsCloud folders, inboxes, local files
The carrierStill has to assemble the operating picture manually.
More than a filing cabinet
Traditional software stores facts. BroadKeep uses them.
Information should do more than sit in a record. It should contribute to readiness, availability, attention, eligibility, and what the carrier can do next.
That is the difference between housing data and operating from it.
Stored factMedical card expiration
→
Operational meaningDriver readiness and dispatch eligibility
Stored factTractor placed Out of Service
→
Operational meaningTractor unavailable for assignment
Stored factReefer unit inoperative
→
Operational meaningDry freight may remain possible; refrigerated freight is blocked
Stored factInsurance, UCR, 2290, registration
→
Operational meaningCarrier readiness and management attention
ERP vs. TMS
A TMS manages transportation activity. An ERP manages the business.
Dispatch matters. But transportation activity is only one part of the carrier.
VS
What is the condition of the business?
People, equipment, documents, readiness, maintenance, compliance, operations, carrier requirements, and financial context in one operating picture.
A TMS follows transportation activity. BroadKeep follows the business.
Why BroadKeep is different
Three ideas shape the product.
BroadKeep is being designed around connected operating state,
not a collection of isolated modules.
Connected facts
Information does not die where it was entered. The same fact can remain relevant wherever it changes another decision.
Proactive attention
BroadKeep sees what is coming, not just what already happened, so approaching obligations can surface before they become operational problems.
Operational consequences
Facts can change readiness, availability, eligibility, capability, attention, and what the carrier should do next.
The broader idea
BroadKeep is being built around the carrier, not around the load.
The load matters. Dispatch matters. But the company still has people to qualify, equipment to maintain, obligations to track, evidence to manage, money to account for, and decisions to make across the whole business.
The operating system for the carrier, not the load.